CHANGE BEGINS WITH ME CAMPAIGN : REVISITING THE IMPERATIVES FOR SUCCESS


  Last Year, President Muhammadu Buhari( PMB)launched the new National Orientation campaign called: Change Begins with me. In his address at the launch, PMB said " We must resist the temptation to fall on the same partisanship, pettiness and immaturity that have poisoned our Country for so long" 
 I am one of those who have consistently called for a national reorientation that will bring real change to how we conduct ourselves and present ourselves to the outside World  and particularly to  broaden and deepen the fight against corruption. I had fully agreed with former UK Prime Minister David Cameron that Nigeria was "fantastically corrupt" and opined that merely focusing on the alleged corrupt election funding of the former ruling party was only scratching the surface. So I congratulated PMB for launching this campaign. One year down the line and with all issues that have arisen since the launch especially the latest-Mainagate, I am wondering if we are truly making significant progress. I will therefore like to reiterate my suggestions which I hope will help the campaign to succeed before it dies prematurely like its predecessor campaign-good people,great nation!
 . PREACHING ALONE WILL NOT DO
If preaching or sermonizing alone could change Most Nigerians and make them imbibe "the long cherished and time-honoured, time tested values of honesty, integrity, Hardwork,punctuality,good neigbourliness,abhorrence of corruption and patriotism" we will not need PMB at all. Nigeria has one of the greatest number of Churches, mosques and other religious houses in the whole world. Our Pastors and Imams preach and sermonize every Sunday or Friday,including at mid-week prayers and crusade grounds, yet we can not see much difference in the moral tones of many Nigerians between 1983 & 2017. So,we need to do more than preaching or sermonizing. We must remove that 'thing' in our system that makes many people abandon the fear of God when they leave the worship centres.
  . MEDIA CAMPAIGNS ALONE WILL NOT CUT MUCH ICE
Certainly the Ministry Of Information & Culture has contractors who print flyers, posters and sundry documents to promote the campaign. Our airwaves have intermittently been filled with all kinds of messages on the 'change begins with me ' theme. Government owned media like Radio Nigeria and the NTA have been carrying loads of slogans and advertorials in an effort to create awareness. If fliers, documents and radio jingles alone could be successful in stopping Many Nigerians from " dishonesty ,indolence, unbridled corruption and wide-spread impunity", we will not need to spend our limited budget on such activities. All the Bibles, Quarans, Television & Radio evangelism, and religious literature preach the same message. Then all the investment made in fliers ,Radio & TV Jingles by the National Orientation Agency( NOA) from the days of Prof Jerry Gana through the years of Prof Dora Akunyili to these Lai Mohammed day would have made some meaningful impact. There must be something fundamentally wrong with our system that undermines these efforts.
 . PATRIOTISM CAN NOT BE LEGISLATED OR ENFORCED
To make Nigerians love their country and wish to die for it,can not be forced and achieved by propaganda. If they are cheated and discriminated against by their own country, they probably will prefer to be cheated and discriminated against because of their skin colour in other countries . If their Country loves and cares for them, they will love their Country back.
 I say these, because we have tried all these from the days of MAMSER till today and many people believe that Nigeria's moral tone is worsening. Did we really undertake a proper study to find out why, before starting out with this new campaign?. May be or may be not, but I will reiterate the following imperatives.
1. UTMOST SINCERITY
Because of the failed past attempts and the deep-seated skepticism of the Nigerian populace, the Leadership must be very very sincere in handling this very critical project. Such statement as" in other words,before you ask' where is the change they promised us', you must first ask how far have I changed my ways" may be interpreted in different ways. For some people, it will sound as if PMB  was now passing the buck for the change he promised to Nigerians, that they must change before expecting to see the change he promised! And perhaps that's why there seems not to be much change in our moral integrity since the campaign broke, because as he is waiting for us, we are also waiting for him
2. LEADERSHIP FROM THE POLITICAL CLASS
 Nigerians look up to their political leaders to lead the change. If they refuse to change,then we may have great difficulty achieving any change in the populace. When the political leaders act in ways that show them up as essentially seeking their own and their group's selfish interests, when the political class terrorize and push out poor Nigerians from the roads with their motorized and militarized convoys or when the roads and airports are closed for hours just because the President wants to visit his farm, rather than inspire change, make ordinary Nigerians bitter. When ordinary Nigerians are losing  their jobs and businesses and having difficulty feeding properly, to see political leaders keep theirs and continue to swim in affluence and pageantry will not inspire change!
3. GOVERNMENT AND ITS AGENCIES MUST JOIN THE QUEUE 
Literally speaking, government officials, including the police, the military and regulatory officials must join the queue. They can not inspire change when they beat queues, drive against the traffic, disobey court rulings, involve in extra-judicial executions and perpetrate impunity.  The government must be hard on itself and agencies to lead a successful "cultural" or behavioural  change. The kind of reluctance & dithering seen in dealing with corruption cases in the government does not inspire.
4. MOTIVATE CHANGE BY ADOPTING CARROT & STICK
In Management sciences we speak of motivating change,encouraging good Behaviour  and discouraging bad Behaviour. What incentives are we putting in place to make people see the benefit for change and what deterrence do we have to make people regret bad Behaviour? Without these, the change we desire may not be sustainable. At the minimum we must be even-handed in enforcing existing laws and regulations. How do we make the interest of the ordinary Nigerians to align with the interest of the Nation? That will be the game changer. Normal people do not destroy what they own nor work against their own interest.
5. RUN A SYSTEM WHERE JUSTICE , EQUITY & FAIR-PLAY REIGN SUPREME
Many Nigerians who are unruly, undisciplined,discourteous and dishonest at home become law abiding and well behaved when they travel or live abroad. Why? They operate in systems that are well ordered,where one rule applies to all( big & small, poor & rich); where you get what is due you without crying and groveling and where you get knocked back on line if you misstep.Secondly, we must enthrone a system that is fair to all sections of the Country. When a President or Governor or even a business leader chooses to discriminate against a section of his constituency, or goes on to appoint predominantly people from his own area to high offices, he can not be inspiring patriotism amongst those who feel discriminated against, cheated or ignored.
 In conclusion, I am for the 'change begins with me campaign'. But since the fish begins to rot from the head, then it follows that if the head can be kept fresh, then the other parts of the body will remain fresh. So the repair must start from the head. That is the true challenge and my prayer is that God will grant wisdom and humility to our leaders-Public & Private, Military & Civilian to know that the change must start with them and then descend downwards and not the other way round. It is after we have seen this change amply demonstrated by our leaders that they can then begin the preaching, roadshows and media campaign. Otherwise, the campaign may go the way of operation feed the Nation, the green revolution, Better life for the rural women, Health for all, War against Indiscipline, Great Nation-Good People and such failed National programs. That is, if it is not already on that road!

Mazi Sam Ohuabunwa OFR .

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